by Melanie Herron | Aug 30, 2018 | Blog
In the pursuit of business success, healthcare providers and medical group owners hire marketing professionals to generate new business and boost their presence online and within the community. The time and money invested into such endeavors only come to fruition if...
by Melanie Herron | Aug 16, 2018 | Blog
One of the most important questions we ask new clients is to describe their value proposition. A value proposition is defined as an innovation, service or feature that makes the company attractive to others. It is the reason people choose one business over another. In...
by Melanie Herron | Jul 30, 2018 | Blog
Continuing with our last blog on online review trends crucial for doctors, we dig deeper into the trends that are transforming how people are leaving reviews and responding to them. These changes are essential for all businesses, however, in healthcare, they are...
by Melanie Herron | Jul 23, 2018 | Blog
Most businesses rely on reviews to help them grow. Today, leery customers flock to the internet to scour review sites before making any buying decisions. In healthcare, consumers are heavily relying on patient reviews when choosing a healthcare provider. Understanding...
by Melanie Herron | Jun 21, 2018 | Blog
Consumers are bombarded with many forms of marketing communications daily. It has become extremely challenging to be able to distinguish between what is real and what isn’t. Choosing a healthcare provider is even more tenuous. It makes perfect sense why more and more...
