As the end of the year approaches it is time to reflect on your business’s successes and failures and plan for the coming year. Understanding what is working for other companies can help save time and money while often generating more significant returns. You...
Patients have a choice in where they choose to receive health care services. While some may argue that the expectations patients have of medical providers have evolved, we feel it is a broader issue. Patients have a greater drive to be more involved in their...
The importance of sharing content as a marketing strategy has proved to be one of the most effective ways to grow a business. It not only educates and informs, but it also provides businesses with an opportunity to position themselves as thought leaders in their...
A cornerstone of patient compliance is the ability to understand the information provided. According to the Institute of Medicine, more than half of Americans have some form of limited health literacy. They also found that this same group has a higher hospital...
In the pursuit of business success, healthcare providers and medical group owners hire marketing professionals to generate new business and boost their presence online and within the community. The time and money invested into such endeavors only come to fruition if...
