by Melanie Herron | May 31, 2021 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing, Uncategorized
If you run a healthcare clinic, be it a physical therapy practice, a dentistry office, or a clinic for holistic medicine, there’s one measurable by which you will ultimately judge the success of any marketing effort: the number of new patients in the door. So...
by Melanie Herron | Apr 28, 2021 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
We’re just a few weeks into the professional baseball season, and already fans of America’s Pastime can identify professional batters and pitchers who, for whatever reason, find themselves amid a slump. Such reductions in performance happen to the best of players....
by Melanie Herron | Feb 25, 2021 | Blog, Marketing Tips, Medical Marketing, Referral Marketing
Healthcare has become a highly competitive business. Patients have evolved into healthcare connoisseurs with high expectations of their providers. Most consumers do a significant amount of homework before choosing a provider or having a procedure. With this evolution,...
by Melanie Herron | Oct 30, 2020 | Blog, Marketing Tips, Medical Marketing, Social Media Marketing
Technology has brought wonders to the way we do business. Through technology, we can connect with long lost friends and family members, and in times of crisis, for some, technology allows us to remain in business. But technology can also be a barrier – a...
by Melanie Herron | Feb 7, 2020 | Blog, Medical Marketing
You could spend a million dollars a year in medical marketing, but if the communication within your practice is weak, your patients are going to end up frustrated and on someone else’s schedule. Patient satisfaction is critical in healthcare. No longer are patients...
