by Melanie Herron | Jan 21, 2022 | Blog, Marketing Tips, Medical Marketing, Social Media Marketing
In order to grow as a business, it’s crucial to identify your marketing objectives. Without clear, achievable marketing targets, your company could operate much like a sailboat lost at sea—no direction, no support, and no idea where it’s headed. However, setting an...
by Melanie Herron | Sep 3, 2021 | Blog, Marketing Tips, Medical Marketing, Social Media Marketing
When you think of the phrase stealth marketing, what comes to mind? A ninja placing unsuspecting ads in ways that only your subconscious recognizes? A kind of subliminal messaging? Kind of. But not really. At least, not today. More luxury businesses have moved to...
by Melanie Herron | May 31, 2021 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing, Uncategorized
If you run a healthcare clinic, be it a physical therapy practice, a dentistry office, or a clinic for holistic medicine, there’s one measurable by which you will ultimately judge the success of any marketing effort: the number of new patients in the door. So...
by Melanie Herron | Apr 28, 2021 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
We’re just a few weeks into the professional baseball season, and already fans of America’s Pastime can identify professional batters and pitchers who, for whatever reason, find themselves amid a slump. Such reductions in performance happen to the best of players....
by Melanie Herron | Feb 25, 2021 | Blog, Marketing Tips, Medical Marketing, Referral Marketing
Healthcare has become a highly competitive business. Patients have evolved into healthcare connoisseurs with high expectations of their providers. Most consumers do a significant amount of homework before choosing a provider or having a procedure. With this evolution,...
