by Melanie Herron | Jan 19, 2018 | Blog
Everyone loves good publicity. Especially when it’s free publicity. A press release provides an opportunity to share newsworthy information about a business to the media. In order to have the greatest success with a PR campaign and not upset any of your media...
by Melanie Herron | Nov 3, 2017 | Blog
As the current year nears its end, it is the perfect time for businesses to begin strategizing for the year ahead. It is also an ideal time to audit what worked and didn’t in 2017. Most small to midsize healthcare organizations function without a marketing plan. This...
by Melanie Herron | Oct 16, 2017 | Blog
Virtually every business in the world has a competitor of some kind. Coke versus Pepsi, iPhone versus Samsung, and the list goes on and on. Competition is good. It provides consumers with choices. When it comes to healthcare, choices can bring life-saving options to...
by Melanie Herron | Sep 29, 2017 | Blog
A challenging feat for many businesses is tracking what is working in their marketing efforts. Knowing the importance of lead tracking and having a team that is committed to helping solve for it can be entirely two separate tasks. When it comes to social media, the...
by Melanie Herron | Aug 21, 2017 | Blog
The key to a successful business is having a team of talented, committed and engaged people. The employees within an organization are its lifeblood. This couldn’t be truer in healthcare where turnover is high and finding qualified staff can be challenging and...
