by Melanie Herron | Feb 15, 2019 | Blog, Content Marketing, Social Media Marketing
Email marketing is dead, they said. Social media marketing is the only way to go, they said. But they are wrong. If your goal is to increase brand awareness, gain new leads, and grow your business, you don’t want to ignore email marketing. When battling head to head,...
by Melanie Herron | Jan 4, 2019 | Blog, Social Media Marketing
Social media has transformed the way we communicate with one another. It brings people together and allows them to share their life with others. From a business perspective, social media provides an opportunity for businesses to find and connect with existing and...
by Melanie Herron | Nov 16, 2018 | Blog
As the end of the year approaches it is time to reflect on your business’s successes and failures and plan for the coming year. Understanding what is working for other companies can help save time and money while often generating more significant returns. You...
by Melanie Herron | Jul 23, 2018 | Blog
Most businesses rely on reviews to help them grow. Today, leery customers flock to the internet to scour review sites before making any buying decisions. In healthcare, consumers are heavily relying on patient reviews when choosing a healthcare provider. Understanding...
by Melanie Herron | May 31, 2018 | Blog
Despite the availability of technology to continue patient conversations online, the foundation of medicine stems from face-to-face interactions. The heart and soul of healthcare lie in human contact, genuine concern, and empathy. Technology has allowed businesses...