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Marketing tips and tools to help your business grow.
Should You Hire a Marketing Employee or Outsource?
A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president...
Tips for Responding to Social Media Posts Professionally (and without violating HIPAA)
Social media has become an attractive medical marketing strategy for many healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you...
Why 2013 Should Include Social Media For Your Practice
If you are looking for ways to create a bigger presence for your medical practice or facility look consider social media. Social media provides a powerful way to increase a medical practices exposure to potential patients. Social media marketing is one of the best...
A New Approach to Marketing in Healthcare
Out with the old and in with the new. That is a saying that many can appreciate, especially at the start of a new year. When it comes to marketing, however, it can be challenging to step out of our comfort zones. It is easy to get in a rut and do the same thing (or...
Successful Reputation Management in 5 Easy Steps
The reputation of a medical provider can drive the success or failure of a medical practice. Patients today use the internet to share their experiences with others. It is vitally important that medical providers take a proactive approach to online reputation...
Protecting Your Medical Practice from Social Media Violations
Most people are aware of the potential HIPAA violations that can occur when using social media within a healthcare setting. But what many fail to recognize is the potential risk made by employees who utilize social media personally. A study by Nucleus Research found...
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