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Marketing tips and tools to help your business grow. 

Appearances Matter in Healthcare

The aesthetic appearance of a medical office can often mean the difference between one that grows and one that does not. Medical marketing not only includes creating a campaign that helps grow your practice, it also includes helping you implement the changes needed to shine – both inside the practice and out. Patient satisfaction is the cornerstone of a medical practices success. Patients have a choice. It is important to provide them with a positive experience so they continue to choose you.

Smart Strategies for Maintaining Professionalism in Social Media

Social media is becoming an attractive medical marketing strategy for more and more healthcare practices every day. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice however, it often prompts a common...

How Relationship-Building Can Strengthen Your Aesthetic Practice

The doctor-patient network is a web of interconnecting relationships forged between each person who steps through your door. A key strategy for effectively growing an aesthetic practice is optimizing patient referrals, but as a provider, it is important to understand that every referral received can be traced back to a single patient experience. Before you sit down with a patient, consider the number of social relationships that patient may have. Increased patient satisfaction starts by forging a bond that will resonate throughout that social network.

How to Win Support for Adding Social Media Marketing in Healthcare

As marketing consultants, a question we frequently are asked is how to deliver the argument of adding social media to a medical practice. Medical providers are typically cautious when considering moving to the social media realm of marketing. This challenge puts the...

Medical Marketing Mistakes

Marketing starts with a desire to grow. When any marketing campaign is initiated, it is imperative that incoming leads are tracked to measure a return on the investment put forth. Marketing tracking is important because it allows the medical practice to remove any marketing campaigns deemed ineffective so marketing dollars can be utilized smarter.

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