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Marketing tips and tools to help your business grow. 

When It Comes to LASIK – Experience Matters

Laser-Assisted In Situ Keratomileusis (LASIK) has evolved into a common and predominately, successful procedure enjoyed by millions of people annually. As with many areas of medicine, there are occasional stories of adverse outcomes reported in the media. Negative...

For Patient Satisfaction in LASIK You Need Experience and Technology

LASIK is under fire again. Laser-Assisted In Situ Keratomileusis (LASIK), was recently in the news because of a study on the high percentage of side effects experienced. These side effects include glare and halos. I began working in the refractive industry over 12 years ago and over the years have seen many news stories. Some stories proclaim the negative outcomes from LASIK and some proclaim the positive. I can’t help but be frustrated by the generalization that these stories make. LASIK is not a procedure that can be performed by any Ophthalmologist. It takes training. It takes skill. It takes experience. It takes technology.

Patients’ Orders: a Genuine, Caring Doctor

I am unfortunately, not surprised when I hear that patient wait times are high in the majority of medical practices out there. Emergency appointments happen that often push the provider to run behind. This often causes patients to become frustrated. The item of concern is that the patient often waits a long time to see the doctor; only to be rushed out of the exam lane before the table has become warm underneath them. This is because the doctor is often trying to make up for running behind and has many other patients waiting.

Medical Marketing with Heart

There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. Medical marketing today is not just getting patients to buy things. You must connect with your...

Creating Strong Doctor/Patient Bonds

With all the advancements in medicine, today's healthcare environment has devolved when it comes to communication and patient satisfaction. Physicians are feeling the pressure now more than ever, to see a greater number of patients each day due to the increase in...

How Medical Practices Can Grow by Asking Questions

It is easy to get bogged down in the day to day details of working in a busy medical practice. While it is important to get each patient back to the doctor as quickly as possible with minimal wait, it is also equally important to spend a little extra time with them to...

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