by Melanie Herron | Jan 20, 2020 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
“You can’t hit targets you aren’t aiming at.” This compelling quote from the founder of BNI founder, Dr. Ivan Misner, is a perfect introduction to the importance of goal setting. The new year brings about change in many forms. In business, the new year often means...
by Melanie Herron | Dec 30, 2019 | Blog, Content Marketing, Marketing Tips
We want to believe our customers understand their options before making a purchase. However, this is often not the case. A conscious consumer is someone who is critically aware of his or her decisions about goods and services. Whether that service is healthcare,...
by Melanie Herron | Nov 14, 2019 | Blog, Marketing Tips
The last quarter is an important time for business executives and marketers. It is the time of year for assessing overall marketing performance so the right decisions can be made for the coming year. If this isn’t the very first thing you do when developing a...
by Melanie Herron | Oct 22, 2019 | Blog, Marketing Tips
In marketing, many businesses focus their marketing efforts on reaching people who mirror the demographics in which they fall. This is often a very limiting viewpoint that undermines your ability to expand. Black consumers, according to a recent Nielsen report,...
by Melanie Herron | Sep 19, 2019 | Blog, Medical Marketing
It all comes down to experience. No matter what service your company provides, if the experience is lacking, your business will suffer for it. Delivering WOW experiences should be the goal of every business owner. They are strongly tied to the experience people have...
by Melanie Herron | Aug 15, 2019 | Blog, Referral Marketing
You’ve probably heard that success in business is often more about who you know than what you do. While knowing the right people can launch your business’s success, if you don’t provide a quality product, your success will be limited. Developing relationships...
