by Melanie Herron | Nov 8, 2013 | Blog
Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be...
by Melanie Herron | Oct 30, 2013 | Blog
As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. Take a step back and let that thought sit. Practices often become preoccupied with attracting new patients either through advertising...
by Melanie Herron | Oct 17, 2013 | Blog
You might be thinking of choosing what’s best to put on social networks, website, or on third party sites but one piece of the marketing repertoire that companies often overlook is color. The purpose of a website is not to list everything imaginable about your...
by Melanie Herron | Sep 27, 2013 | Blog
More often than not, a patient’s first contact with your practice is through your employees. The impression that this encounter makes paves the way for your practices success or failure. The power of a genuine smile and interest is priceless. When people are...
by Melanie Herron | Sep 12, 2013 | Blog
It’s September, which means the year will be over in less than 3 months. It’s now time to start planning for 2014. To plan for the new year: 1. Analyze the Year’s Performance An effective way of analyzing the practices medical marketing strategy for the year is...
