by Melanie Herron | Jan 3, 2017 | Blog
Today’s consumers are bombarded with marketing communication from businesses. This often results in all emails except those considered worthy of opening, ending up in the trash. For healthcare organizations trying to stand out, it may seem that email marketing has...
by Melanie Herron | Nov 30, 2016 | Blog
When deciding to invest money in a marketing strategy, the ultimate goal is to bring in new customers. To ensure marketing efforts are effective, the source of each patient or customer should be tracked. This can prove to be challenging for many businesses, especially...
by Melanie Herron | Nov 16, 2016 | Blog
The use of social media within healthcare has grown tremendously over the past five years. Initially hesitant, healthcare providers and leaders have for the most part, accepted the fact that when done well, social media marketing helps build relationships and grow...
by Melanie Herron | Oct 14, 2016 | Blog
A brand is the very essence of a business. It conveys who the company is, what the company does and why consumers should trust them. It is the thing that establishes credibility. It is a part of everything the organization does every day. A successful brand is not...
by Melanie Herron | Sep 29, 2016 | Blog
Communication is vital for a patient’s health and helps deepen the provider/patient relationship. Studies show that there is a strong correlation between the communication skills of the healthcare team and the patients ability to follow recommendations. Here are...
