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Marketing tips and tools to help your business grow. 

Improving Patient No-Show Rates

Medical providers across the globe face a daily frustration – patient no-shows. What makes matters worse is the fact that when a patient doesn’t show up for an appointment, the practice loses money. One no show a day can equate to an average loss of revenue of over...

Improving Patient No-Show Rates

Medical providers across the globe face a daily frustration – patient no-shows. What makes matters worse is the fact that when a patient doesn’t show up for an appointment, the practice loses money. One no show a day can equate to an average loss of revenue of over...

Communication is Key to Keeping Referral Sources Healthy

A recent article by Neil Baum, MD, posted on Social Media Examiner got me thinking about what it takes to build successful referral sources. Throughout my career I have had the opportunity to work as a physician liaison and have found that there are key principles...

Are You Ignoring Your Practice’s Facebook Page?

Many medical practices begin using social media sites such as Facebook and Twitter because they feel that is what they need to do to remain competitive. While social media marketing is quite popular and beneficial, if not given proper attention, it can actually...

Enhancing the Patient Experience through the Phone

A recent article I read titled, Improving Hospital Patients' Experience is Just a Phone Call Away, brought to mind a blog we wrote in 2010 on the importance of the physician phone call for patient retention. If you missed that blog post, you can read it here. Having...

The Importance of Having a Unique Website

If you have a website, it is highly likely that you have heard about the importance of having unique content on the site. Unique content is content that has not been reproduced or duplicated from any other site. It is content that is 100% yours. Many medical and...

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