by Melanie Herron | Nov 14, 2019 | Blog, Marketing Tips
The last quarter is an important time for business executives and marketers. It is the time of year for assessing overall marketing performance so the right decisions can be made for the coming year. If this isn’t the very first thing you do when developing a...
by Melanie Herron | Aug 15, 2019 | Blog, Referral Marketing
You’ve probably heard that success in business is often more about who you know than what you do. While knowing the right people can launch your business’s success, if you don’t provide a quality product, your success will be limited. Developing relationships...
by Melanie Herron | Jul 12, 2019 | Blog, Social Media Marketing
Return on investment isn’t a new concept. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. For some areas of marketing, putting ROI into concrete figures is pretty black and white (and...
by Melanie Herron | Mar 22, 2019 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
by Melanie Herron | Feb 14, 2018 | Blog
Businesses today depend on the internet for helping new customers find them. Healthcare businesses are just as dependent on the internet for reaching their target audience. Despite their desire to rank on the first page of search engine results, many business owners...
