by Melanie Herron | Aug 1, 2013 | Blog
In a previous blog, we mentioned that happy employees are the “lifeblood” of the practice. Before a patient meets the doctor, they make first contact with an employee through the phone or in person. If that first encounter is less than desirable you are at risk of the...
by Melanie Herron | Jul 23, 2013 | Blog
Effective marketing strategies are designed to both attract new patients and retain existing ones. Many medical marketing strategies focus on attracting new patients and ignore strategies for patient retention. The best way to retain existing patients is by building...
by Melanie Herron | Jul 18, 2013 | Blog
A marketing plan’s purpose is to attract new patients and retain old ones. An important component of a successful marketing strategy is social media and it is important to remember that marketing should not only be about your practice. A prospective patient often...
by Melanie Herron | Jul 11, 2013 | Blog
Medical marketing can seem overwhelming at times but can be made easier by streamlining your medical marketing efforts. To make marketing efforts easier, a practice can develop a marketing plan and conduct a marketing analysis. 1. Conduct a Marketing Analysis A...
by Melanie Herron | Jul 2, 2013 | Blog
The first impression of your practice is typically not the first time a new patient sees the building but when the patient calls in to request an appointment. The tone in which an employee talks to patients can either drive away or pull a patient in. Your employees’...
by Melanie Herron | Jun 26, 2013 | Blog
June is the perfect time to have a mid-year review. The mid-year review analyzes your practice in terms of goals set at the beginning of the year. It evaluates the growth of the practice to see how successful marketing was and helps you determine any necessary...
